The Secret of Selling the Negro
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Synopsis
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Details
- Wayne A Langston
- July 4, 1954
- Released
- United States of America
- Johnson Publishing
- 21m
Where to watch
No known streaming options in United States.
