Dieux du stade: Le making of du calendrier 2004
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Synopsis
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
Fiche technique
- 1 novembre 2003
- Released
- 2 h 20 min
Où regarder
Aucune offre de streaming connue (pays : France).
Distribution
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Benoît AugustBenoît August
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David AuradouDavid Auradou
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Jérémie BallaisJérémie Ballais
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Mathieu BlinMathieu Blin
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Daniel BrowneDaniel Browne
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James CarrollJames Carroll
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Frédéric CermenoFrédéric Cermeno
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Vincent ClercVincent Clerc -
Jildaz ColleauxJildaz Colleaux
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Romain CollinetRomain Collinet
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Ignacio CorletoIgnacio Corleto
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Grégoire CouturierGrégoire Couturier
