Poster zu The East Is Red, The West Is Bending
Film · 1977 · 20 Min.

The East Is Red, The West Is Bending

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Handlung

Rosler uses the format of a cooking demonstration (as in Semiotics of the Kitchen) to address cultural transaction--the meeting of Eastern and Western cultures. Reading directly from a West Bend Electric Wok instruction booklet, Rosler wryly comments upon the Oriental mystique conjured by the West Bend manufacturers, a mystique evoked and then "improved" upon through Western technology--i.e. non-stick surfaces and electric power. Drawing attention to the choice of the color red on the wok, Rosler, in typical deadpan fashion, raises the bogeyman of Communist China, holding up a pamphlet of Chairman Mao Tse-Tung and saying, "Remember this guy?"

Details

Regie
Martha Rosler
Veröffentlichung
8. Februar 1977
Status
Released
Laufzeit
20 Min.

Wo streamen?

Keine bekannten Streaming-Angebote (Land: Deutschland).

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